Good Deals
For Business Owners

Your business has a plan for everything — except what happens when it doesn't go to plan.

A $5M-$50M revenue firm without a current buy-sell, partner-succession plan, or owner-wealth integration is one bad partner-meeting away from a forced sale.

Multi-partner professional services firms — law, consulting, healthcare, agencies, tech-services — build extraordinary client and operational discipline. They almost universally don't apply that same rigor to the firm's internal structure: how partners get paid out at exit, who owns what when a partner dies or leaves, how the business owner's personal wealth ties to the entity's tax structure, and what the firm is actually worth on the morning a buyer asks.

This is the Good Deals playbook for owners who want their personal financial outcome to match the size of what they've built.

Business + household, one planMost advisors see one half. Your owner-comp, exit math, and personal wealth move together — or they should.
Buyer-grade reporting10K narrative, quarterly 10Q, board pack — the deliverables an outside buyer expects to see.
No product to sell youFlat-fee planning. Not paid on commissions, exit proceeds, or AUM-only structures.
$5K guaranteeIf we don't surface $5K of structural savings in 90 minutes, your $500 is refunded.

The three structural gaps

Almost every multi-partner firm we engage with has the same three structural gaps. The firm operates around them and has for years. They become acute only at moments — partner death, sale, buy-out, divorce, regulatory event — when there's no time to address them properly.

The buy-sell gap

Most multi-partner firms either don't have a written buy-sell, or have one that was drafted at founding (revenue 10×-100× smaller) and never updated. When a partner exits, dies, divorces, or is forced out, the firm's exposure isn't capped. We help structure the buy-sell, the funding mechanism (term life, key-person, sinking fund), and the valuation method that actually works at today's revenue.

The tax structure gap

S-Corp election, QBI optimization (§199A), §280A Augusta Rule for home-based meetings, Solo 401(k) / cash-balance plan stacking for the owner — most $5M-$50M firms leave $50K-$200K/yr of structural tax savings on the table. Their CPA does compliance, not strategy. Their wealth advisor doesn't see the entity side. We work the boundary.

The owner-wealth gap

The owner's personal Net Worth, Investment Policy Statement, retirement runway, and estate plan are typically disconnected from the business they own. Distributions are taken reactively. The "exit" is hypothetical. We integrate the personal financial picture with the business structure — same planner, same playbook, same model.

Run the numbers on your own situation

Six calculators that map the highest-leverage decisions for $5M-$50M revenue owner-operated firms. All free. All cite their sources to IRS / Cornell LII / SEC.

Illustrative scenarios

Modeled examples, not historical client outcomes. The figures below are projections built from the same source-cited math behind the calculators, applied to representative owner situations. Your numbers will differ based on your firm's specific structure, revenue, partner mix, and timing.

Illustrative scenario · 4-partner law firm · Texas · $14M revenue

Buy-sell drafted at founding (1998), partner just diagnosed with cancer.

A hypothetical 4-partner litigation firm. Buy-sell agreement from founding tied valuation to a 1998 multiple of book value — current formula values each partner share at ~$280K against actual market value of ~$2.1M. One partner with terminal illness, expected to be out within 18 months. No funding mechanism, no current valuation method, no transition plan.

A 4-track plan modeled here: (1) commission a 2025 valuation by an independent firm, (2) coordinate buy-sell rewrite with a separately-engaged business attorney (we don't draft), (3) structure term-life policies through BackNine to fund the buyout at the new valuation (~$8M across all four partners), (4) integrate the departing partner's expected payout into the personal estate + Roth conversion plan to minimize heirs' tax exposure.

Modeled outcome: Buy-sell rewritten and life-insurance-funded within 5 months. Surviving partners covered. Departing partner's family receives the full new valuation tax-free via life insurance + estate-planning structure. Total preserved value to families vs old buy-sell: ~$7.4M.
Illustrative scenario · Solo agency owner · Texas · $2.8M revenue

S-Corp election + cash-balance plan stacking + Augusta substantiation.

A hypothetical digital agency owner, sole shareholder, S-Corp already elected, ~$2.8M annual revenue, $900K profit historically taken as distributions, $180K in reasonable comp. CPA doing compliance well but the cash-balance defined-benefit plan, Augusta substantiation, and QBI SSTB-rule phase-out check have never been modeled.

Three changes modeled for 2026: (1) cash-balance plan layered on top of Solo 401(k) allowing $250K+ annual employer contribution into a tax-deductible vehicle for the owner alone, (2) Augusta Rule properly substantiated with comp board minutes + 14 documented day-rentals at market rate = $42K tax-free to owner, (3) reasonable-comp study to nudge the W-2 down to $145K + careful QBI optimization to capture the full 20% deduction.

Modeled outcome: Combined annual federal tax savings: ~$118K/yr. Plus the cash-balance plan adds a parallel retirement vehicle that the Solo 401(k) couldn't. Plus the Augusta substantiation defends against IRS challenge with proper documentation.

What's different about working with us

Approach Your existing CPA Wirehouse / private bank Good Deals
Tax compliance (returns) Yes — they own this No No — we coordinate with your CPA
Tax strategy (modeling) Often partial "Talk to your CPA" Year-round modeling: entity, owner comp, plan stacking, exit
Owner wealth integration No Personal only Personal + business tied to one planning model
Buy-sell + succession analysis No Rare Buy-sell math + funding analysis + attorney coordination
Public-company-grade reporting No No 10K narrative, 10Q quarterly, board pack templates
Compensation model Per-return fee Commissions + AUM + product spreads Flat-fee engagement. No product commissions.

The Foundation Review — $5K savings guaranteed

90 minutes with Andrew + a written report walking your firm's specific situation against the full business-owner playbook. Entity structure, owner comp, retirement-plan stacking, Augusta, QBI optimization, buy-sell gap analysis, owner-wealth integration.

The deal: If we don't surface at least $5,000 of structural annual or one-time savings during the session, your $500 is refunded in full and you keep the written report.

Book the Foundation Review →

$500 · 90 minutes · Credited toward a Business Engagement if we work together. Refunded if not a fit.

Or — get the Owner's Tax Workbook by email first

50+ moves for owner-operated businesses, walked through the structural playbook: entity election, retirement-plan stacking, Augusta, QBI, owner-comp optimization, buy-sell funding, exit-readiness planning. PDF. We email it.

PDF + occasional planning notes from Andrew. Unsubscribe anytime.

Common questions from business owners

How does this work with my existing CPA?

We do strategy, not compliance. Your CPA owns tax returns, payroll filings, and books. We model the year-round structural decisions: entity election, owner comp, retirement-plan stacking, QBI optimization, Augusta substantiation, buy-sell funding, exit-readiness. Then we hand the implementation back to your CPA + attorney with a written report. Most engagements work alongside an existing CPA — we don't replace them. If you don't have a CPA who handles strategy well, we can refer.

What's the Business Engagement vs Foundation Review?

The $500 Foundation Review is the 90-min depth session + written report covering the structural moves available to your firm. It surfaces the major opportunities and shows the math. The $15K Business Engagement (Fractional CFO) is full execution: Business Plan, 10K-style Annual Report, 10Q-style quarterly template, board pack template + first month's issue, 12/24/36-month forecasts, plus the owner's personal Engagement deliverables (Financial Snapshot, IPS, FutureGuide, 90-day implementation). Range $10K-$50K depending on scope (multi-entity, exit prep, M&A coordination).

I'm thinking about an exit in 2-5 years. Is this for me?

Especially for you. The 2-5 year window before exit is where exit-readiness work pays back at 5-20× the engagement cost. Common gaps we surface: stale buy-sell, weak Quality-of-Earnings track record, missing financial-statement discipline, owner-comp structure that hurts EBITDA, partner-comp asymmetries that complicate the deal. The $35K-$50K custom Business Engagement is structured exactly for this window.

Do you take a percentage of business savings or exit value?

No. Flat fees only. We've made it explicit because the industry pattern of "we'll take 10% of the savings we surface" creates incentives that distort the planning. You pay a flat fee, you get the playbook, you decide what to execute. If you bring us back for ongoing planning, that's also a fee — quarterly retainer or AUM if we manage personal investment assets. Never a percentage of business value or exit proceeds.

What about partner disputes or HR issues?

We do structural and planning work — not interpersonal mediation, not HR, not regulatory defense. If a partner dispute is already active, you need an attorney, not us. We can help structure prevention (buy-sell, partnership agreement updates, comp clarity) before disputes ripen, and we coordinate with attorneys when financial structure intersects legal questions.

Or start with a 15-min Discovery Call

Most owners prefer a brief no-pitch conversation first. 15-minute Discovery Call — we talk through your firm's situation, you ask questions, and we decide together if the Foundation Review or Business Engagement fits.

Book a free 15-min call →

About Andrew Escher

Good Deals is the planning workbook + advisory practice of Andrew Escher, based in Austin, TX. Independent stack: Altruist for investment custody, BackNine for insurance placement, Good Deals for the planning + Fractional CFO layer. We work specifically with multi-partner professional services firms, HNW executives, and pre-retirees on structural tax + business + wealth planning. No product commissions, no proprietary funds, no hidden incentives.

CFA Charterholder Investment Adviser Representative (TX) Independent fiduciary Fractional CFO Source-cited planning