Fractional CFO · For businesses $2M–$15M
The financial story of your business, finally in view.
Which parts of your business actually made money last year? Most owners can't say precisely — and it's not for lack of effort. We're a fractional CFO practice for businesses doing $2M–$15M. We build the map, then help you use it.
Free · 30 minutes. Bring last year's P&L — you'll leave with the three to five changes worth the most to your business.
I'm Andrew Escher, CFA. I know what it's like to be the only person in the room who's ever run the numbers forward — I've built and invested across tech, food, real estate, farming, retail, and beverage. I built this practice to help founders live with real financial security, and build teams that are stronger for it.
Why growth feels hard
Trace it down and every layer has a fix. We build them back in the opposite order — from the root up.
What you feel
What we build — from the bottom up
Your best year yet — and you're exhausted.
The wins keep coming from working harder, not from the business getting stronger.
Continuity
Stronger cash, sensible credit, and protection for the people you depend on — so a slow quarter stops being scary.
Revenue's up. Profit isn't.
Pricing, hiring, and spending run on instinct — and instinct drifts.
Compounding
Margin funds growth; growth funds better information. Good years stop depending on heroic ones.
You're guessing at price.
The books were built for the IRS. They'll tell you what you spent, never what the work is worth.
Control
Pricing that reflects the work, spend directed at what converts, and hiring that stops being a leap of faith.
Nobody ever set this part up.
You built the craft. The finance side got bolted on as you went — a bookkeeper here, a CPA there.
Clarity
Reporting rebuilt around how you actually make money, and a monthly close you can rely on by the 10th.
Clarity first. Everything else follows.
The whole arc
We make the numbers clear, and then we help you use them.
What changes when the numbers work
Ten years of this work, inside dozens of growing businesses.
In one year
Same-sized team. We found the unbilled hours and aging receivables quietly draining it.
With healthy margins
A landscape architecture firm grew from breakeven to real profitability while more than doubling revenue.
People, under control
A design studio grew from two people to eleven with the financial systems to support it.
Andrew Escher, CFA
These are engagements I led personally. Before Good Deals, I spent eight years embedded in a bootstrapped company on its way to a nine-figure acquisition. Book a call and you're working directly with me.
What it's like to work with us
You can tell he really cares. Our life is completely different, and our business is completely different — because now there's a plan.
We kept growing, and I had no idea what to do with the money we had. Now I do.
We were managing books across three entities that touched four continents. Andrew broke everything down and got an inventory plan in place — it's finally manageable.
Which one sounds like you?
If revenue is growing faster than profit, we should talk.
Architecture, engineering & design
Profitability by project, pricing that reflects the work, and hours that stop disappearing between the timesheet and the invoice.
For firms → Brands that sell productsE-commerce & consumer brands
Margin by SKU and channel, inventory that doesn't eat your cash, and marketing spend directed at what actually converts.
For brands → Practices that run on servicesClinics, studios & agencies
Capacity and pricing that keep pace with demand, hiring that isn't a leap of faith, and margins that survive growth.
For practices →Your financials aren't everything — but they are the foundation.
Ten questions tell you how yours measures up. Take the Good Deals Scorecard →
Your first step costs nothing
Diagnose, build, then run it together — three phases, each with a natural stopping point.
Discovery Call — free
Thirty minutes on your P&L and receivables. You leave with the highest-value improvements, whether or not we work together.
Diagnostic & Plan — $5,000
Four weeks in your books, ending in written findings and a roadmap that are yours to keep. If we continue, the full $5,000 is credited toward the build.
Build, then Full Cycle Implementation — $15,000, then $3,000/mo
We put the system in place — clarity, then control, then continuity — and run it together for eighteen months, long enough to see real seasonality and your team's rhythm.
For the owner, personally
Andrew Escher is a CFA charterholder. For owners who want it, the same discipline extends to the personal side — investments, tax coordination, insurance, and eventually the exit. One advisor who sees the whole picture.
What you're probably wondering
How is this different from our CPA?
Your CPA looks backward — taxes and compliance. Your bookkeeper makes sure everything is tagged. We build the strategy in between: managing and reporting on the actual performance of the business — which work to take, what to charge, when to hire — so it can grow. The roles complement each other, and we make all of them more useful to you.
Do you do bookkeeping or taxes?
Yes — we manage them. The filings and the bookkeeping itself aren't part of our traditional work, but under our standard agreement we own the finance function: we direct the bookkeeper, coordinate the CPA, and steer the tax strategy — so you make the most money, pay no more in taxes than you have to, and get a monthly close you can rely on.
Do you only work with certain industries?
We've worked with a wide variety of businesses. Our favorites are firms that sell time for money — design and engineering — and businesses built to scale fast: e-commerce, SaaS, and marketplaces. Ultimately the goal is to bring real finance knowledge to founders, and to their families too. Broad breadth, with particular depth in those industries.
What if our books are behind?
That's normal, and it's fine. Getting them in order is part of the work, not a prerequisite for it.
Who would we actually be working with?
Andrew, directly — and his team. On your side, we work with your people and an extended network of CPAs, bookkeepers, and advisers, brought in depending on where the work needs investment.
What does it cost?
The Discovery Call is free. The Diagnostic & Plan — four weeks in your books, ending in written findings and a roadmap — is $5,000, credited in full toward the build if we continue. The build is $15,000, with ongoing partnership at $3,000 a month across an eighteen-month cycle. For context, a full-time finance leader at this level runs $200K–250K a year. Every stage has a natural stopping point, and nothing continues unless the findings make the case.
Make your business the asset that funds the life you actually want.
Start with a free Discovery Call — thirty minutes, and the punch list is yours either way. The alternative is another year of making the biggest decisions on gut feel.
Book a free Discovery Call →Not ready to talk? Try the Workbook free and model it yourself.