Fractional CFO · E-commerce & consumer brands · $2M–$15M
Which of your SKUs actually made money last year?
Blended ROAS says one thing, the bank account says another. We help e-commerce and consumer brands between $2M and $15M see margin by SKU and channel, keep inventory from eating their cash, and direct marketing spend at what actually converts. Fully virtual, nationwide.
Free · 30 minutes. Bring last year's P&L — you'll leave knowing the three to five changes worth the most to your brand.
Sound familiar?
Revenue grows, cash disappears.
Every good month gets reinvested into inventory before you ever see it. Growth feels like writing bigger and bigger checks.
Margin by SKU is a mystery.
Landed costs, fees, returns, and shipping live in five different reports. Which products actually carry the business is a guess.
Ad spend runs on faith.
Blended ROAS hides which channels create contribution margin and which just create motion.
Inventory decisions are guesses.
Stockouts on winners, cash buried in losers, and reorders sized by gut feel.
We see this in nearly every brand we start with. It's common, and it's fixable.
What you'll have when we're done
See the brand clearly.
True margin by SKU and channel — landed costs, fees, and returns included — plus a monthly close by the 10th.
Decide with confidence.
Reorder points sized by data, pricing that reflects contribution, marketing budgets allocated to what converts — every decision starts getting feedback.
Build something durable.
An inventory plan that protects cash, and a brand worth more whether or not you sell it.
We were managing books across three entities that touched four continents. Andrew broke everything down and got an inventory plan in place — it's finally manageable.
Your first step costs nothing
Diagnose, build, then run it together — three phases, each with a natural stopping point.
Discovery Call — free
A 30-minute call. We look at your P&L and inventory position together, and you leave with a short list of the highest-value improvements.
Diagnostic & Plan — $5,000
Four weeks in your books, ending in written findings and a roadmap that are yours to keep. If we continue, the full $5,000 is credited toward the build.
Build, then Full Cycle Implementation — $15,000, then $3,000/mo
Visibility first, then the levers, then the balance sheet — run together across a full eighteen-month cycle, with a natural stopping point at every stage.
Find out what your numbers are trying to tell you.
Start with a free Discovery Call. Thirty minutes, and the punch list is yours either way.
Book a free Discovery Call →Not ready to talk? Try the Workbook free and model it yourself.